Much anticipated and off the beaten track, W Ibiza strikes a pose on the palm-fringed, sand-drenched beachfront of Santa Eulalia. As the only global brand on the island, the seasonal escape mixes the parallel realities of Ibiza with a magnetic pull that turns up the sass. This is where you get to stay and play with a brand that was made for the White Isle. Sun-kissed and diverse, Ibiza is more than an island, it’s a brand. This is where flower power meets club culture and myths, legends and nature amplify the compulsive, enigmatic spirit. As the third largest town, Santa Eulalia totally owns its relaxed pace and cosmopolitan attitude. Offering up a heady mix of local art galleries, trendy boutiques and amazing dining, alongside gorgeous beaches and dive-deep sea. Just 21km from Ibiza Airport, you can style it out among the chic marina and hotspots in no time.