It’s well documented that one of the best ways to achieve brand cut-through these days is by utilising the platforms already established by social media influencers. Personalities on Instagram have a direct connection with their followers that’s hard to beat in terms of coverage, and that means they’ve become one of the best marketing tools around. It’s for this reason that we were contacted by Quiz Clothing, a fashion company keen to maximise on its close relationship with key influencers to launch their latest range. The picture perfect shores of Ibiza were naturally an obvious choice for the location, but Quiz Clothing needed specific help in sourcing suitable venues that would provide the ideal backdrop for a series of photoshoots — beautiful imagery forms the basis for every influencer and blogger’s unique content, so that formed the foundations for our recommendations.
Quiz Clothing
The Brief
The team behind famous UK fashion label, Quiz, contacted us to ask for help setting up an event with very little turnaround time, we jumped at the chance. The Quiz team were landing on Ibiza on 22 May and urgently needed to pull an itinerary together for the six fashion influencers they were bringing along with them; a plan that would showcase the very best bits of Ibiza while also providing the backdrop for a series of photoshoots. In addition, the girls would be going through a wardrobe change at each venue to really exhibit Quiz’s latest range.
The Itinerary
Ibiza is brimming with spectacular locations but we put together an exclusive shortlist based on our contacts and local knowledge. Sourcing the very best for Quiz Clothing’s jam-packed trip meant considering venues with beautiful locations, a strong social media presence of their own, and plenty of Insta-worthy corners for getting those all-important shots. Consequently, Nikki Beach was an obvious choice. A world famous beach club with a seaside location close to the town of Santa Eulalia, it’s where the glitterati go to spend the day relaxing on sun loungers, drinking cocktails and dining on first rate food, all while being drenched in the Mediterranean sun. We also arranged for the group to spend a fun-fuelled day at home of the pool party, O Beach in San Antonio, where they were treated like bona fide VIPs. With beach clubs and super clubs ticked off the list, the next day we went for something a bit more chilled. The girls were taken on a three-hour trip around Ibiza’s most beautiful bays on a luxury Sunseeker Camargue, glass of cava in hand, of course. First stop of the day was Cala Conta, one of Ibiza’s most famous beaches thanks to its crystal clear waters and soft white sand. It was also the location of the next photoshoot, where the girls broadcasted live on Facebook and Snapchat, showing their thousands of dedicated followers exactly what they were getting up to. Later in the evening and back on dry land, we arranged dinner for the girls at one of the hottest new restaurants on the island, and favourite of the A-List, Tatel. They were wined and dined and then whisked off to Eden in San Antonio to continue the night, VIP style.
The Result
Using Quiz Clothing’s specification for a series of unique, spectacular locations, we put together a high-octane itinerary with very little notice. Influencers and bloggers were given VIP treatment everywhere they went, resulting in purely positive coverage about both the brand and Ibiza as a destination. Dazzling imagery was collected at every venue, which meant a catalogue of shots were created to successfully showcase Quiz Clothing’s brand new range.
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