Quiz Clothing- Influencer trip case study

It’s well documented that one of the best ways to achieve brand cut-through these days is by utilising the platforms already established by social media influencers. Personalities on Instagram have a direct connection with their followers that’s hard to beat in terms of coverage, and that means they’ve become one of the best marketing tools around. It’s for this reason that we were contacted by Quiz Clothing, a fashion company keen to maximise on its close relationship with key influencers to launch their latest range. The picture perfect shores of Ibiza were naturally an obvious choice for the location, but Quiz Clothing needed specific help in sourcing suitable venues that would provide the ideal backdrop for a series of photoshoots — beautiful imagery forms the basis for every influencer and blogger’s unique content, so that formed the foundations for our recommendations.

Quiz 3

The Brief

The team behind famous UK fashion label, Quiz, contacted us to ask for help setting up an event with very little turnaround time, we jumped at the chance. The Quiz team were landing on Ibiza on 22 May and urgently needed to pull an itinerary together for the six fashion influencers they were bringing along with them; a plan that would showcase the very best bits of Ibiza while also providing the backdrop for a series of photoshoots. In addition, the girls would be going through a wardrobe change at each venue to really exhibit Quiz’s latest range.

The Itinerary

Ibiza is brimming with spectacular locations but we put together an exclusive shortlist based on our contacts and local knowledge. Sourcing the very best for Quiz Clothing’s jam-packed trip meant considering venues with beautiful locations, a strong social media presence of their own, and plenty of Insta-worthy corners for getting those all-important shots. Consequently, Nikki Beach was an obvious choice. A world famous beach club with a seaside location close to the town of Santa Eulalia, it’s where the glitterati go to spend the day relaxing on sun loungers, drinking cocktails and dining on first rate food, all while being drenched in the Mediterranean sun. We also arranged for the group to spend a fun-fuelled day at home of the pool party, O Beach in San Antonio, where they were treated like bona fide VIPs.  With beach clubs and super clubs ticked off the list, the next day we went for something a bit more chilled. The girls were taken on a three-hour trip around Ibiza’s most beautiful bays on a luxury Sunseeker Camargue, glass of cava in hand, of course. First stop of the day was Cala Conta, one of Ibiza’s most famous beaches thanks to its crystal clear waters and soft white sand. It was also the location of the next photoshoot, where the girls broadcasted live on Facebook and Snapchat, showing their thousands of dedicated followers exactly what they were getting up to. Later in the evening and back on dry land, we arranged dinner for the girls at one of the hottest new restaurants on the island, and favourite of the A-List, Tatel. They were wined and dined and then whisked off to Eden in San Antonio to continue the night, VIP style.

The Result

Using Quiz Clothing’s specification for a series of unique, spectacular locations, we put together a high-octane itinerary with very little notice. Influencers and bloggers were given VIP treatment everywhere they went, resulting in purely positive coverage about both the brand and Ibiza as a destination. Dazzling imagery was collected at every venue, which meant a catalogue of shots were created to successfully showcase Quiz Clothing’s brand new range.

 

Amazing organisation from beginning to end

Michele Saul, Birthday weekend, 2019

Everything was arranged perfectly

Delia Nixon, Hen party weekend, 2019

TASTE IBIZA is exactly what a high end concierge service is all about

Ashley Milton, 50th Birthday party weekend, 2019

I would recommend to everyone

Jessica Evans, group holiday, 2019

These guys are the real deal- their service is 10/10

Sammy Mayes, holiday visit, 2019

Five Stars across the board!

Brett Hunchak, annual holiday, 2018

Roy nailed every single suggestion and recommendation

Claire Pickthall, 40th birthday celebration, 2018

The organisation and flexibility we experienced was 5 star

Chris Morrisey, team incentive trip, 2018

I want to go back and do it all again.  I wouldn’t change a single thing!

Melanie Pomford, 40th Birthday, 2018

The Taste team were absolutely brilliant!

Neev Spencer, (Kiss 100FM Presenter) VIP Weekend, 2018

Would highly recommend to anyone

Daniele Gardner, wedding, 2017

Would definitely recommend them

Ian Fraser, holiday, 2017

Faultless experience

Ollie Butcher, group holiday, 2017

Everything went seamlessly

Dale Ann Ord, holiday, 2017

Nothing was too much trouble

Helen Pattinson, holiday, 2017

The service was first class

Jonathan Allen, Stag party, 2017

My concierge of choice

Kirk Luchman, holiday, 2016

Absolutely amazing service!

Nikki Beaumont, Hen party weekend, 2016

Thank you for organising my legendary Birthday weekend!

Maarten and Natalie Van Montfoort, 40th birthday, 2015

Our wedding was so perfect and seamless!

Georgina Chapman, Wedding, 2015

An amazing, astonishing, incredible and unforgettable experience!!!

Electra Niarchos & friends Winta, Carla, Annabel, Heloise, Naima, Oriana from Paris, France. July & September 2014

always on time, no line-up, best tables, so essential for this busy island!

Marc André Bourdon, VIP holiday, 2013

Explore and enjoy the Real Taste of Ibiza!

Ahmed Hanafi, Chairman, The Eatery & Co. LLC , Egypt, August 2013

we want to keep you as our secret

Tom Bruno, CEO, Velocity Technology Solutions Inc, August 2012

I wanted the WOW factor and they certainly gave me that

Gemma Boner, Senior Press Officer, Topman, September 2012

finding Taste Ibiza was a blessing

Jen O’Kane, PA to Directors, Addiction Worldwide, September 2011

a great support to the whole crew

Charlotte Martell, Renegade Pictures/BBC 2′s Don’t Tell The Bride, July 2011

Well done! We will definitely be using your services on every visit!

Melissa Craig, Executive Chef, Bearfoot Bistro, September 2010

No matter where you go on Ibiza island, all you have to say to get the gold star service is: I’M WITH ROY!

Eric Blanchard, Managing Director, RBC Capital, June & September 2010